What is cold prospecting?
Cold prospecting is the process of contacting potential customers without any prior contact or relationship. In many technical B2B companies, this phase is often neglected because it can be time-consuming, complex, and not always popular within the internal team. Yet, it is precisely this phase that generates new customer inflow.
REDFOXX takes on this task structurally: we build targeted prospecting campaigns carried out entirely on behalf of your company. No scripted cold calls, but with technical expertise and a thoughtful approach.
STEP 2
Outbound Prospection
Our approach
We combine strategy, data, and direct communication to approach cold prospecting efficiently and with a human touch.
Target Group Analysis
We start with a brief intake and target group research. Who is the ideal customer? Which sectors? Which regions? What profile of decision-maker (e.g., technical director, operations manager, purchaser)?Lead Sourcing and List Building
Redfoxx creates a customized list of companies and contacts using reliable data sources or proprietary scraping tools (e.g., LinkedIn Sales Navigator, Apollo, Voka, sector federations...).Initial Contact: Email Campaign
We launch a first personalized email campaign, sent entirely under your company’s name and domain. Think of a friendly, content-rich email with a clear added value.Follow-up via Phone and LinkedIn
Leads who don’t respond are contacted personally by phone. Not a call center style, but a meaningful conversation tailored to your services. We also reach out via LinkedIn, always professionally and respectfully.Reporting & Follow-up
You receive clear reports showing who expressed interest, who we spoke with, and who requested an appointment. If desired, we can also schedule the appointments ourselves or assist you in the follow-up.
Why choose REDFOXX?
✔ Structured and measurable approach
✔ Technically grounded communication
✔ Working in your name, with your style
✔ Flexibly scalable (temporary or permanent)
✔ Your team stays focused on closing deals, we ensure the pipeline flow
Ready to reach new customers?
Let’s explore together how we can strengthen your cold prospecting. No mass mailings, no pressure — just a clear, honest approach tailored to your industry.